Involve customers

Via this tweet I came across the video below about street musicians involving customers in creative ways. Reflecting on how technological changes such as social media drive companies to involve customers to a larger degree – sourcing, for example, ideas from the crowd – I think the initiatives by the people in the video touch this trend well. Involvement of customers needs not happen only online. It can also happen in various physical places. What are your ideas about involving customers you have?

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